PR, Media and Marketing
Using AI to Enhance Public Relations and Communications (MK41-1)
Duration: 1 day
Dates in London for 2026
16th Sep 2026 - 16th Sep 2026
Dates in London for 2027
Download Course Profile
13th Jan 2027 - 13th Jan 2027
Course Overview
Who is the course suitable for?
Course Profile
Competencies
This one-day course explores how artificial intelligence is transforming the public relations landscape. Participants will gain practical insights into how AI tools can enhance media relations, content creation, stakeholder and audience engagement, and campaign measurement. The course blends strategy with hands-on application, enabling PR professionals to integrate AI effectively and ethically into their workflows.
This course is designed for PR professionals, communications specialists, marketing practitioners, and anyone responsible for managing brand reputation and media relations who want to understand and apply AI in their work.
AI Applications in Public Relations
- Explore the fundamentals of AI and its relevance to PR
- Enhance stakeholder and audience messaging using AI
- Use AI tools for content generation and press materials
- Apply AI for media monitoring and sentiment analysis
- Address ethical considerations and best practices in AI use
At the end of this course, delegates will be able to:
- Understand the role of AI in modern public relations
- Identify key AI tools used in PR activities
- Apply AI to content creation and media relations
- Conduct data analysis and analyse stakeholder and audience sentiment with AI
- Evaluate ethical considerations and risks of AI in PR