PR, Media and Marketing
Digital Marketing Foundations (MK40-2)
Duration: 2 days
Dates in London for 2026
30th Sep 2026 - 1st Oct 2026
Dates in London for 2027
Download Course Profile
27th Jan 2027 - 28th Jan 2027
Course Overview
Who is the course suitable for?
Course Profile
Competencies
This practical two-day course provides a comprehensive introduction to the core principles of digital marketing. Participants will gain an understanding of key digital channels and learn how to plan, implement, and evaluate simple marketing campaigns to improve visibility and generate leads.
This course is suited to marketing executives, small business owners, account managers, and professionals who need a working understanding of digital marketing to collaborate effectively with agencies or internal teams. No prior technical marketing experience is required.
Digital Marketing Foundations
- Introduction to digital marketing and key concepts
- Understanding the customer journey
- The basics of Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
- Website and landing page essentials
- Content planning and creation strategies using AI
Channels, Campaigns and Measurement
- Social media strategy and platform overview
- Email marketing fundamentals
- Introduction to AI for data analysis and performance tracking
- Creating simple dashboards to show marketing success through KPIs
- Planning a marketing campaign
At the end of this course, delegates will be able to:
- Understand the main digital marketing channels, including search, social media, email, and content marketing
- Apply the fundamentals of the customer journey to marketing activities
- Plan and execute simple digital marketing campaigns
- Measure campaign effectiveness using basic analytics and key performance indicators
- Improve online visibility and lead generation for products or services