Whether you’re new to marketing, or looking to enhance your skills and understanding in order to further your career, this programme will be of great value.
It will provide a strong foundation to the key areas of marketing, providing skills and insight which will help to grow the business and improve profitability. It will also highlight the growing importance of marketing in the modern organisation.
At the end of the course delegates will be able to:
- Understand modern marketing techniques and approaches
- Identify organisation’s marketing objectives
- Analyse findings of market research
- Create and contribute to the overall marketing strategy
- Understand buyer behaviour
- Identify the most effective marketing communication for stakeholders and customers