• A ship in the harbour is SAFE...but that is not what ships were made for. Anonymous
  • For changes to be of any true value, they've got to be lasting and consistent.Tony Robbins
  • Strategy is about stretching limited resources to fit ambitious aspirations.C. K. Prahlad
  • Organisational effectiveness does not lie in that narrow minded concept called rationality. It lies in the blend of clearheaded logic and powerful intuition.Henry Mintzberg
  • Investing is simple, but not easy.Warren Buffet
  • Problems are only opportunities in work clothes. Henry J. Kaiser
  • The art is not in making money, but in keeping it. Proverb

PR and Media Training Courses

PR and Media Training Courses in London, Dubai, New York, Miami, Marbella, Vienna, Prague, Kuwait, Qatar & Bahrain 

LMC's practical short training courses, training seminars and training workshops will equip delegates with the key skills and tools required to develop and implement a strategic approach to public relations. There will be a focus on the skills required to effectively communicate with local and international media and on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age.

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PS18

Creating High Impact Public Relations Strategies

 5 days
· 22-26 Jan 18 (London) · 23-27 Jul 18 (London) · 16-20 Sep 18 (Dubai) · 19-23 Nov 18 (London)

The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. It will equip delegates with the key skills and tools required to develop and implement a strategic approach to public relations, both internally and externally. Participants will look at practical ways in which a PR strategy can be created and will see how public relations should become an integral part of corporate strategy, to effectively manage an organisation’s reputation. This course will also explore communicating strategy and making decisions in uncertainty while ensuring that delegates can evaluate and measure the effectiveness of campaigns.

At the end of the course delegates will be able to:

    • Develop PR strategy plans
    • Communicate your strategy to senior management
    • Build an online media campaign
    • Create social media objectives
    • Understand the impact of social media
    • Communicate change internally
    • Effectively present your PR campaign
    • Effectively evaluate the results of your PR campaign
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LMC's practical short training courses, training seminars and training workshops will equip delegates with the key skills and tools required to develop and implement a strategic approach to public relations.  There will be a focus on the skills required to effectively communicate with local and international media and on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age.