PR and Media Training Courses

Our PR and Media courses give delegates the ability to shape positive internal and external corporate PR as well as provide knowledge and skills in media planning and execution.

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PR11

Developing Essential Public Relations Skills

 5 days
· 30 Apr-04 May 18 (London) · 30 Jul-03 Aug 18 (London) · 05-09 Nov 18 (London)

This programme focuses on the key principles of public relations practice, and on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age.   Delegates will receive practical solutions to the challenge of communicating with impact, both internally and externally.  Taking a strategic approach to public relations, this course will give you a range of internal and external strategies to draw upon, with particular emphasis on social media and will provide delegates with expert guidance in how to effectively apply these skills to enhance their workplace performance.

At the end of the course delegates will be able to:

    • Develop PR strategy plans
    • Communicate your strategy to senior management
    • Make sense of big data, and understand its consequences for your organisation
    • Create effective social media campaigns
    • Deliver social media friendly communications
    • Enhance their press release writing skills
    • Effectively present your PR campaign
    • Effectively evaluate the results of your PR campaign
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09-09 May 18  
09-11 May 18  
10-10 May 18  
11-11 May 18  
18-22 June 18  
25-29 June 18  
09-13 July 18  
15-19 July 18  
16-20 July 18  
22-26 July 18  
23-23 July 18  
23-25 July 18  
23-27 July 18  
24-24 July 18  
25-25 July 18  
25-26 July 18  
30 July-03 August 18  
12-16 August 18  
03-07 September 18  
10-11 September 18  
16-20 September 18  
15-26 October 18  
22-22 October 18  
22-24 October 18  
22-26 October 18  
23-23 October 18  
25-26 October 18  
05-09 November 18  
12-16 November 18  
19-23 November 18  
24-24 November 18  
10-14 December 18  

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Our PR and Media courses give delegates the ability to shape positive internal and external corporate PR as well as provide knowledge and skills in media planning and execution.