All organisations, large or small, public, private or governmental need to communicate with a range of stakeholders. This course will provide participants with knowledge and tools to develop an effective marketing communication strategy. It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication.

In today's competitive market place, the role of marketing is becoming more vital for the success of the overall business and its achievements. This course will provide delegates with essential marketing skills needed to maximise business opportunities. It will enable them to write and implement a marketing plan within the context of the organisation's strategy and culture, helping to grow the business and improve profitability.

This practical communication strategy course is designed to develop leaders by introducing them to the latest modern methods of communication. It will improve the impact you have upon your business and transform your engagement with key internal and external stakeholders.

Throughout the programme there will be a focus on advanced communication strategy, and its importance in achieving organisational goals. The course will provide you with the tools to improve engagement with your various audiences.

This practical and interactive course is designed to show how Marketing Managers and Executives can contribute to, and influence, the planning and deployment of their organisation’s marketing strategy.

This programme will introduce delegates to fresh strategic approaches, which will enable them to market products and services to deliver long-term value to their organisation. Contemporary insights in marketing thinking will be reviewed and applied throughout the course.