Change: Step Seven
Feb 23, 2015
Step Seven: Build on the Change
Kotter argues that many change projects fail because victory is declared too early. Real change runs deep. Quick wins are only the beginning of what needs to be done to achieve long-term change.
Launching one new product using a new system is great. But if you can launch 10 products, that means the new system is working. To reach that 10th success, you need to keep looking for improvements.
Each success provides an opportunity to build on what went right and identify what you can improve.
What you can do:
After every win, analyse what went right and what needs improving.
Set goals to continue building on the momentum you've achieved.
Learn about 'kaizen', the idea of continuous improvement.
Keep ideas fresh by bringing in new change agents and leaders for your change coalition.