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This course will develop delegate’s understanding of the roots of contemporary marketing and their application in the modern business environment.
Whether delegates are currently working in a marketing role, moving into this area, or work in roles which have regular interaction and dependence on marketing, this course will allow you to understand how marketing functions, while allowing you to discuss current marketing practice knowledgeably.

Adopting a Quality Management System is a critical strategic decision within an organization, which can improve overall performance and provide a platform for sustainable development.

This course will demonstrate the benefits to an organisation or implementing a Quality Management System based on International Standards, and provide tools and techniques which will provide delegates with the knowledge and understanding to develop and implement a robust quality framework within your organisation.

Trainers are the key to memorable and successful training sessions. The ability to upskill and develop your team members, as well as personnel across the organisation, is essential in order to attain business goals.  This course aims to provide trainers with the knowledge and skills required to design and deliver their training sessions. It will arm you with various learning styles, various learning methods, activities and exercises and give guidance in the art of designing training programmes and effective delivery.

The introduction of a Value Added Tax (VAT) in GCC countries has led to a requirement for companies to upgrade the skills of their accounting staff to fully understand and properly account for the VAT. This course will enable delegates to understand VAT and apply it in a practical manner.
This programme will cover the principles, techniques and skills involved in the systems required for VAT, its accounting and reporting to the authorities.

This course takes a practical approach to managing and professionalising your sales organisation. It will provide you with the models, tools and techniques needed to shape policies and approaches to improve your team’s sales performance while creating a results-oriented ethos.

This practical and interactive course is designed to show how marketing managers and executives can contribute to, and influence, the planning and deployment of their organisation’s marketing strategy.

This programme will introduce delegates to fresh strategic approaches, which will enable them to market products and services to deliver long-term value to their organisation. Contemporary insights in marketing thinking will be reviewed and applied throughout the course.

This practical communication strategy course is designed to develop leaders by introducing them to the latest modern methods of communication. It will improve the impact you have upon your business and transform your engagement with key internal and external stakeholders.

Throughout the programme there will be a focus on advanced communication strategy, and its importance in achieving organisational goals. The course will provide you with the tools to improve engagement with your various audiences.

Research shows that less than 40% of global organisations have a cybersecurity plan, but 99.5% of organisations have been hacked.

This course will demonstrate practical approaches to how to react in the event of a cybersecurity breach. Our dynamic and practical approach will allow delegates to experience the challenges of managing cybersecurity in a demanding and realistic environment, showing how to retain control and clarity while under pressure.

This course will consist of practical skills based sessions which will empower delegates to tackle cybersecurity issues in their organisation. It is deliberately targeted at communications professionals working in PR, media and marketing so they can understand how to take a strategic, ‘whole systems’ approach to cybersecurity. Our dynamic and interactive approach will allow delegates to experience the challenges of managing cybersecurity in a demanding and realistic environment, showing how to retain control and clarity while under pressure. Delegates will also develop their leadership skills to help them learn how to embed a flexible risk culture in their organisation and to inspire other colleagues also to support the cybersecurity plan.

This course is designed to help participants to implement enterprise sales management and to bring a greater level of understanding to the sales management process. The programme will seek to look at the employee interpersonal development system while improving team effectiveness and after sales quality, and will also have a strong focus on developing the negotiation skills to close the deal and secure win-win results.