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This course will look at the principles and practice of public relations communications and will provide delegates with a wide range of skills and approaches to dramatically improve their knowledge and effectiveness in the workplace.

The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age.  It will focus on arming delegates with practical solutions to the challenges of communicating through social media, which can be an easily affordable and effective way to advertise and communicate with mass audiences.

This programme focuses on the key principles of public relations practice, and on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age.   Delegates will receive practical solutions to the challenge of communicating with impact, both internally and externally.  Taking a strategic approach to public relations, this course will give you a range of internal and external strategies to draw upon, with particular emphasis on social media and will provide delegates with expert guidance in how to effectively apply these skills to enhance their workplace performance.

This course will consist of practical skills based sessions which will empower delegates to present to the media with confidence and presence.  This course will enhance the key attributes required when delivering the organisation’s message in a confident and engaging manner while inspiring trust. Our dynamic and interactive approach will allow delegates to experience the challenges of facing journalists and TV interviews in a demanding and realistic environment, showing how to retain control and clarity while facing questions under pressure.

The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. It will equip delegates with the key skills and tools required to develop and implement a strategic approach to public relations, both internally and externally. Participants will look at practical ways in which a PR strategy can be created and will see how public relations should become an integral part of corporate strategy, to effectively manage an organisation’s reputation. This course will also explore communicating strategy and making decisions in uncertainty while ensuring that delegates can evaluate and measure the effectiveness of campaigns.

Modern organisations are maximising their performance by coordinating their internal activities with their suppliers to both; improve their capability to meet customer requirements and increase margins. This programme has been designed to study the main issues related to supply chain management, which will enable delegates to develop effective strategies for adding value and improving performance.

This programme examines the key challenges related to project procurement and will allow delegates to develop effective strategies to deal with these issues. Delegates attending this course will develop techniques and approaches to enable them to balance initial costs with lifetime costs, deal with and meet deadlines and obtain the value for money.

Good management is an essential for success in business and procurement itself requires particular skills and approaches to ensure success in defining and meeting an organisation’s requirements. This course studies the key issues in managing both ongoing and project procurement processes and helps to develop successful approaches for working with both colleagues and suppliers.

This course is designed to give delegates an introduction to business finance.  This will increase their impact on financial planning, budgeting and forecasting and allow them to contribute to their organisation's success by using financial concepts to make better business decisions.  The programme will explore the importance of financial information in business operations and management, and introduce delegates to key financial statements, the role of management accounting information in decision making and the role of budgeting in the planning and control process.  This course also explains and develops tools and techniques which will enable delegates to understand the business from both a financial and strategic perspective, as well as how business decisions will impact on corporate profitability. 

This course will enable delegates to understand and apply appropriate strategic financial management tools, evaluate financial management options and assess and evaluate proposed strategies in the context of management needs and organisational policies. 

This programme will cover the principles, techniques and skills involved in effective strategic financial management; delegates will receive an understanding of the impact of financial management on corporate risk and how to contribute more effectively to corporate strategy by taking a more proactive and forward-looking approach.

CPD Certified Courses

This course explores the importance of linking performance measurement with company strategy to ensure a coherent approach to performance management.  The course will examine the use of both financial and non-financial measures, as well as the challenges of controlling divisionalized performance.  This practical and engaging course will also consider how performance monitoring and appraisal can be linked to employee motivation retention and development.