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Strategy Formulation, Implementation and Creative Leadership



This comprehensive course has been designed to equip delegates with the skills and knowledge needed to effectively formulate and implement strategies in today's fast-paced and ever-changing business environment. By the end of this course, delegates will be able to apply a range of strategic analysis tools, create effective strategies, set objectives, and communicate them across the organization.

Delegates will be exposed to a variety of topics, including the formal structured business planning process, strategic management, strategy implementation, continuous business improvements, creating new market space and growth strategies, inspirational leadership, creating a shared vision, creativity and innovation, teamwork and involvement, and leading change. By exploring these areas in-depth, delegates will be able to develop a comprehensive understanding of how to apply these principles to their own business environments.

Who should attend

This practical course is designed for Senior Managers, Marketing Professionals, Board Executives and Directors who are actively involved in business planning. It is also aimed at those who are involved in analysing new marketing strategies and approaches.

10 days

London | £9900


The formal structured business planning process

  • Types of planning and approaches
  • Strategic thinking vs. Strategic planning
  • Assess advantages and drawbacks of the formal planning system
  • Presenting strategic business plans interactively: ‘elevator pitch’, road maps

People, processes and strategy

  • Managing the dynamics of a VUCA World
  • The importance of Customer Experience
  • Analyse the efficiency of internal processes, technologies and tools
  • Creating an organisational chart to sustain business plans
  • Assessing internal team capabilities to prepare them for the future

Strategic direction and guiding priorities

  • Organic growth vs. mergers and acquisitions
  • Develop strategies for integration and specialisation: benchmark and maintain control
  • Determine future profitability and Mega Trends
  • Forecasting tools and techniques
  • Impact of disruptive innovation and contingency planning

Continuous business improvements

  • Identifying, evaluating and managing emerging risk
  • Scenario planning
  • The principles of agile organisations
  • Evaluating processes and monitoring growth 
  • Adapting business processes to constantly improve quality

Creating new market space and growth strategies

  • Formulating and executing new market strategies
  • Expand existing industry boundaries
  • Assessing growth through scaling, entry and innovation
  • Identifying profit opportunities of new markets
  • Maximising opportunities in a new market: the 7Ps of marketing

Leadership Journey

  • Examining your leadership style and find your purpose as a leader
  • Becoming a role model: developing ethics and integrity 
  • Self-care strategies for successful leaders
  • Pursuing your own development and lifelong learning

Creativity and innovation

  • Identifying innovation opportunities for your department and company 
  • Creating an environment that boosts creativity
  • Methods for idea generation and creative stimulation
  • Facilitating the successful implementation of creative ideas

Effective communication

  • Effective communication skills and assertiveness
  • Building rapport
  • Questioning and listening skills
  • Eliminating barriers to effective communication
  • Getting your message across through storytelling

Team development and learning culture

  • Expanding team expertise
  • Up-skilling the team for the future and identifying transferable skills
  • The connection between coaching, mentoring and learning
  • Learning agility concept and applicability within the team and organisation

Problem solving and decision-making

  • Defining and analysing the problem
  • Exploring solutions with Deep Dive methodology
  • Data Driven Decision Making (DD-DM)
  • Approaches to “failure”
  • Instilling a 'non-blame' culture to encourage a solution-oriented environment

At the end of this course, delegates will be able to:

  • Differentiate between strategic thinking and planning, and evaluate the pros and cons of formal planning systems.
  • Apply various strategic analysis tools, such as P.E.S.T.L.E. and McKinsey's 7 S model, to analyze an organization's strategy.
  • Formulate effective strategies, set objectives, and define a roadmap for change.
  • Communicate objectives and expectations across the organization, and align them with company-wide goals.
  • Identify, evaluate, and manage emerging risks, and develop agile scenarios for organizations.
  • Evaluate processes, monitor growth, and adapt business processes for continuous improvement.
  • Formulate and execute new market strategies, expand existing industry boundaries, and identify profit opportunities in new markets.
  • Understand the principles of leadership and the qualities of inspirational leaders, and develop emotional intelligence to increase empathy.
  • Create a shared vision for the organization, and communicate it effectively throughout all levels of the organization.
  • Lead and manage change initiatives, and reinforce confidence, trust, and organizational commitment to change.
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