Open Courses

Strategy Formulation, Implementation and Creative Leadership



This comprehensive course has been designed to equip delegates with the skills and knowledge needed to effectively formulate and implement strategies in today's fast-paced and ever-changing business environment. By the end of this course, delegates will be able to apply a range of strategic analysis tools, create effective strategies, set objectives, and communicate them across the organization.

Delegates will be exposed to a variety of topics, including the formal structured business planning process, strategic management, strategy implementation, continuous business improvements, creating new market space and growth strategies, inspirational leadership, creating a shared vision, creativity and innovation, teamwork and involvement, and leading change. By exploring these areas in-depth, delegates will be able to develop a comprehensive understanding of how to apply these principles to their own business environments.

Who should attend

This practical course is designed for Senior Managers, Marketing Professionals, Board Executives and Directors who are actively involved in business planning. It is also aimed at those who are involved in analysing new marketing strategies and approaches.


The formal structured business planning process

  • Types of planning and approaches
  • Strategic thinking vs. Strategic planning
  • Assess advantages and drawbacks of the formal planning system
  • Presenting strategic business plans interactively: ‘elevator pitch’, road maps

Strategic management

  • Fundamentals of Strategic management
  • Recognising the need for organisational shift
  • Strategic analysis
    - P.E.S.T.L.E.
    - McKinsey’s 7 S model
    - Mega Trends
  • Evaluation of information
  • Creating the Strategy

Strategy implementation

  • Formulating your approach for implementation
  • Setting KPIs
  • Setting company-wide objectives
  • Defining a roadmap for change
  • Setting and communicating objectives and expectations

Continuous business improvements

  • Identifying, evaluating and managing emerging risk
  • Scenario planning
  • The principles of agile organisations
  • Evaluating processes and monitoring growth 
  • Adapting business processes to constantly improve quality

Creating new market space and growth strategies

  • Formulating and executing new market strategies
  • Expand existing industry boundaries
  • Assessing growth through scaling, entry and innovation
  • Identifying profit opportunities of new markets
  • Maximising opportunities in a new market: the 7Ps of marketing

Inspirational leadership

  • Understanding the principles of leadership
  • Recognise the key qualities of inspirational leaders and how they differ from traditional leaders
  • The leadership challenge – Kouzes and Posner
  • Developing Emotional Intelligence to increase empathy

Creating a shared vision

  • Developing a clear vision for the organisation
  • Building a plan to communicate the vision through all layers of the organisation
  • Creating a culture of trust to build confidence in others
  • Implementing the shared vision to create buy-in
  • Continuously monitoring the energy levels of teams and the organisation for vision alignment

Creativity and innovation

  • Understanding how creativity and innovation are intrinsically linked
  • Creating an environment that encourages and develops both creativity and innovation
  • Stages of successful ideation
  • Generation, selection and implementation
  • Facilitating and presenting successful creative/innovative solutions

Teamwork and Involvement

  • Promoting teamwork and cooperation beyond the boardroom
  • Developing creativity as a team activity that is practiced regularly
  • Types of motivation & how to use them
  • Praising and giving regular constructive feedback at all levels
  • LBWA – Leadership by Wandering Around

Leading Change

  • Leading and managing change initiatives
  • Implementing Kotter’s 8-Step process for leading change
  • Being a positive agent of change
  • Reinforcing confidence, trust, organisational commitment and an openness to change

At the end of this course, delegates will be able to:

  • Differentiate between strategic thinking and planning, and evaluate the pros and cons of formal planning systems.
  • Apply various strategic analysis tools, such as P.E.S.T.L.E. and McKinsey's 7 S model, to analyze an organization's strategy.
  • Formulate effective strategies, set objectives, and define a roadmap for change.
  • Communicate objectives and expectations across the organization, and align them with company-wide goals.
  • Identify, evaluate, and manage emerging risks, and develop agile scenarios for organizations.
  • Evaluate processes, monitor growth, and adapt business processes for continuous improvement.
  • Formulate and execute new market strategies, expand existing industry boundaries, and identify profit opportunities in new markets.
  • Understand the principles of leadership and the qualities of inspirational leaders, and develop emotional intelligence to increase empathy.
  • Create a shared vision for the organization, and communicate it effectively throughout all levels of the organization.
  • Lead and manage change initiatives, and reinforce confidence, trust, and organizational commitment to change.

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