Open Courses

Strategic Communications Management

MC24

Introduction

This practical communication strategy course is designed to develop leaders by introducing them to the latest modern methods of communication. It will improve the impact you have upon your business and transform your engagement with key internal and external stakeholders.

Throughout the programme there will be a focus on advanced communication strategy, and its importance in achieving organisational goals. The course will provide you with the tools to improve engagement with your various audiences.

Who should attend

This course is designed for senior executives, leaders and managers who need to better understand how they can contribute towards their organisation’s communications with external and internal stakeholders.  It will also be of particular interest to those with a marketing or public relations focus.

COURSE PROFILE

The Communications Panorama

  • Understanding corporate communications principles
  • Classifying corporate audiences and stakeholders
  • Corporate media
  • Delivering corporate messages
  • Propaganda, Spin and Disinformation

Corporate Identity

  • Vision, Mission and Values
  • Representing your corporate culture
  • Branding and brands
  • Branded enterprise-wide initiatives 

Communicating with Customers 

  • Customers v Intermediaries
  • Segmentation, personas and targeting
  • Marketing communications media
  • Formulating marketing messages
  • Managing product recall 

Communicating with Investors, Suppliers and the Community 

  • Reputation and impression management
  • Managing investor relations
  • Supplier communications
  • Communicating with the community
  • Crisis Communications

Internal Communications

  • Enabling employee engagement
  • Top-down v Bottom-up communications
  • Internal project management
  • Improving efficiency using via collaboration software
SKILLS

At the end of the course participants will be able to:  

  • Communicate effectively with your key stakeholders
  • Define and refine your corporate identity
  • Formulate and deliver key customer communications through a variety of media
  • Communicate effectively in a variety of challenging scenarios
  • Communicate your message effectively inside your own organisation
COMPETENCIES
  • Brand and Branding
  • Communication
  • Corporate Media
  • Crisis Communication
  • Internal Communication
  • Marketing Communications
  • Public Relations
BOOKING

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