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Strategic Business Planning and Entrepreneurial Leadership

LE35

Introduction

This course has been designed to provide delegates with the tools and techniques required to successfully formulate, implement and monitor a plan for strategic growth.

It will also upskill delegates with the ability to innovatively generate ideas which can create business success.

Delegates will receive a roadmap to develop effective business plans and will be armed with the tools to strategically organise their process and people in order to deliver strategic goals in a volatile and ever-changing business environment.

They will also receive tools and understanding to develop internal resilience in themselves and others. This will create a culture that fosters a sustainable and collaborative approach to business. 

Who should attend

This practical course is designed for Senior Managers, Marketing Professionals, Board Executives and Directors who are actively involved in business planning. It will be of great value to those who want to positively impact the performance of the organisation by generating drive, innovation and creative thinking.

10 days

London | £5750

COURSE PROFILE

The formal structured business planning process

  • Types of planning and approaches
  • Strategic thinking vs. Strategic planning
  • Assess advantages and drawbacks of the formal planning system
  • Presenting strategic business plans interactively: ‘elevator pitch’, road maps

People, processes and strategy

  • Managing the dynamics of a VUCA World
  • The importance of Customer Experience
  • Analyse the efficiency of internal processes, technologies and tools
  • Creating an organisational chart to sustain business plans
  • Assessing internal team capabilities to prepare them for the future

Strategic direction and guiding priorities

  • Organic growth vs. mergers and acquisitions
  • Develop strategies for integration and specialisation: benchmark and maintain control
  • Determine future profitability and Mega Trends
  • Forecasting tools and techniques
  • Impact of disruptive innovation and contingency planning

Continuous business improvements

  • Identifying, evaluating and managing emerging risk
  • Scenario planning
  • The principles of agile organisations
  • Evaluating processes and monitoring growth 
  • Adapting business processes to constantly improve quality

Creating new market space and growth strategies

  • Formulating and executing new market strategies
  • Expand existing industry boundaries
  • Assessing growth through scaling, entry and innovation
  • Identifying profit opportunities of new markets
  • Maximising opportunities in a new market: the 7Ps of marketing

Challenges of leadership

  • Leading vs Managing
  • Recognising positions and responsibilities in the organisational hierarchy
  • Advantages and disadvantages of leadership styles
  • Strengths-Based Leadership

Emotional Intelligence

  • Defining ‘Emotional Intelligence’ and the emotionally intelligent leader
  • Improve your own emotional awareness and self confidence
  • Setting personal objectives and performance criteria for self-management
  • Developing empathy to coach High EI and Low EI personality types

Innovation leadership

  • Leading and developing an innovative mind-set
  • The innovation process and its importance in business
  • Staying competitive and adapting to new changes
  • Handling behaviours that drive or sabotage innovation

Entrepreneurial resilience

  • Entrepreneurship vs Intrapreneurship
  • Creating the “Learning Organisation”
  • Implementing positive and timely decision making
  • Developing a self-motivating work environment 

Building an effective team

  • Showing entrepreneurially spirit while leading a team
  • Moving from a silo to a collaborative mentality
  • Overcoming the dysfunctions of a team
  • Develop a continuous learning culture in your team
SKILLS

At the end of this course, delegates will be able to:

 

  • Develop your leadership style
  • Apply Emotional Intelligence when dealing with others
  • Demonstrate empathy in a wide range of situations
  • Effectively make decisions
  • Think like an entrepreneur
  • Inspire and influence others
  • Lead by example to motivate others
  • Develop comprehensive strategies
  • Identify and mange risks
  • Plan for uncertainty
  • Develop and write a business plan
  • Identify and value opportunities
  • Create business forecasts
  • Design a structure for planning
  • Effectively assess profitability
  • Create innovative pricing models
BOOKING

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