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Risk and Crisis Management

Advanced PR Tools and Techniques for Senior Managers


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In a rapidly changing global marketplace, it is essential that you and your organisation possess the skills to lead in the most trying of circumstances. This interactive programme is designed to look at the various risks and crisis circumstances which can put your business under unexpected pressure, and provide you with approaches and techniques to respond to the unexpected.

Who should attend

This stimulating and thought provoking programme is designed for directors, senior executives and decision makers who need to be prepared to face unforeseen challenges which affect the organisation.


Principles of Risk Management

  • Identifying typical crises types
  • The risk management process
  • Planning for lower risk (avoidance and reduction)
  • Raising awareness, spotting potential problems and difficulties
  • Controlling the impact on resources/personnel

Making Decisions in Uncertainty

  • Is it possible to plan for a crisis?
  • Evaluating risk, now and for the future
  • Balancing risk with creativity
  • The skill of making decisions under duress
  • The immediate impact of social media

Crisis Team Leadership

  • Assembling the right team
  • Team training
  • Keeping the team agile
  • Leading under pressure

Managing Crisis Communication

  • Using the crisis management plan to drive internal communication
  • Planning necessary external communication
  • Successful crisis communications through the media

Individual Resilience in Crisis Situation 

  • Building resilience through self-awareness
  • Helping others to be resilient and cope with stress
  • Early intervention
  • Support recovery and bouncing back

Skills Attained

At the end of the course participants will be able to:  

  • Understand how different types of crises drive different responses
  • Learn how to assess your operation for crisis vulnerability
  • Develop a solid crisis management plan
  • Prepare and lead your crisis management team 
  • Develop your own personal resilience to deal with crisis situations
  • Mange crisis communications and understand their impact
  • Crisis Management
  • Leadership
  • Resilience
  • Risk Management
  • Team Building

VAT: Courses held in London are subject to VAT at the current rate