Marketing Communication

OMC1

Introduction

This course is delivered as Online Training. Learn more about our approach.

All organisations, large or small, public, private or government need to communicate with a range of stakeholders.

This course has been designed to provide participants with knowledge and tools to develop marketing communication with which their audience can engage with products, services, brands and organisation. It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication.

Who should attend

This practical programme is designed for marketing professionals and all those who are involved in the decision-making process of marketing communication.

Group Nominations - 3 or more delegates attending the same course on the same date will enjoy a discounted rate.
Please contact customersupport@lmcuk.com for more details.

3 days

Online Course | £1485

03 - 05 Nov 20 (Online) 16 - 18 Feb 21 (Online)

RESERVE A SEAT

COURSE PROFILE COMPETENCIES SKILLS / TOOLS BOOKING

Defining marketing communication

The role of marketing communication
Attitude formation
Communication differences
Understanding how customers process information

Marketing communication – Strategy and Planning

Big Data - Segmentation, Ttargeting and positioning
The customer decision-making process
Customer perceived risk
Strategy and marketing communication

Advertising and strategy

The key elements of a successful marketing communications brief
Advertising messages and creative approaches
Effectiveness of promotional tools
Internal marketing communication
Evaluating marketing communication

At the end of this programme delegates will be able to:

Identify different types of marketing communication
Develop marketing communication plans
Better understand customers and markets
Understand Big Data and apply an informed approach to segmentation and targeting
Align the plan with customer needs and organisation strategy
Identify customer decision making processes
Implement effective marketing communication
Use creativity and innovation in different modes of advertising