Open Courses

Marketing Communication

OMC1

Introduction

This course is delivered as Online Training. Learn more about our approach.

All organisations, large or small, public, private or government need to communicate with a range of stakeholders.

This course has been designed to provide participants with knowledge and tools to develop marketing communication with which their audience can engage with products, services, brands and organisation.  It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication. 

Who should attend

This practical programme is designed for marketing professionals and all those who are involved in the decision-making process of marketing communication.

3 days

Online Course | £1485

03 - 05 Nov 20 (Online) 16 - 18 Feb 21 (Online)
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COURSE PROFILE COMPETENCIES SKILLS / TOOLS BOOKING
COURSE PROFILE

Defining marketing communication

  • The role of marketing communication
  • Attitude formation
  • Communication differences
  • Understanding how customers process information

Marketing communication – Strategy and Planning

  • Big Data - Segmentation, Ttargeting and positioning 
  • The customer decision-making process
  • Customer perceived risk
  • Strategy and marketing communication

Advertising and strategy

  • The key elements of a successful marketing communications brief
  • Advertising messages and creative approaches
  • Effectiveness of promotional tools
  • Internal marketing communication
  • Evaluating marketing communication
SKILLS

At the end of this programme delegates will be able to:

  • Identify different types of marketing communication
  • Develop marketing communication plans
  • Better understand customers and markets
  • Understand Big Data and apply an informed approach to segmentation and targeting
  • Align the plan with customer needs and organisation strategy
  • Identify customer decision making processes
  • Implement effective marketing communication
  • Use creativity and innovation in different modes of advertising
COMPETENCIES
  • Marketing Communications
  • Marketing
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VAT: Courses held in London are subject to VAT at the current rate

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