-
Financial Accounting and Reporting
18-22 Apr 21 (Online)
Course family: Online Training -
Project Planning and Control
18-22 Apr 21 (Online)
Course family: Online Training -
Strategy Execution Roadmap
19-22 Apr 21 (Online)
Course family: Online Training
Strategic Communications Management
Introduction
This practical communication strategy course is designed to develop leaders by introducing them to the latest modern methods of communication. It will improve the impact you have upon your business and transform your engagement with key internal and external stakeholders.
Throughout the programme there will be a focus on advanced communication strategy, and its importance in achieving organisational goals. The course will provide you with the tools to improve engagement with your various audiences.
Who should attend
This course is designed for Senior Executives, Leaders and Managers who need to better understand how they can contribute towards their organisation’s communications with external and internal stakeholders. It will also be of particular interest to those with a marketing or public relations focus.
5 days
London | £3600
Dubai | $4400
The communications panorama
- Understanding corporate communications principles
- Classifying corporate audiences and stakeholders
- Corporate media
- Delivering corporate messages
- Propaganda, spin and disinformation
Corporate identity
- Vision, Mission and Values
- Representing your corporate culture
- Branding and brands
- Branded enterprise-wide initiatives
Communicating with customers
- Customers v Intermediaries
- Segmentation, personas and targeting
- Marketing communications media
- Formulating marketing messages
- Managing product recall
Communicating with investors, suppliers and the community
- Reputation and impression management
- Managing investor relations
- Supplier communications
- Communicating with the community
- Crisis Communications
Internal communications
- Enabling employee engagement
- Top-down v Bottom-up communications
- Internal project management
- Improving efficiency using via collaboration software
At the end of the course, delegates will be able to:
- Communicate effectively with your key stakeholders
- Define and refine your corporate identity
- Formulate and deliver key customer communications through a variety of media
- Communicate effectively in a variety of challenging scenarios
- Communicate your message effectively inside your own organisation
-
Business Process Management
01 Feb 21
-
Business Process and Change Management
01 Feb 21
-
Introduction to Marketing
24 Nov 20