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Strategic Communications Management

MK12

Introduction

This practical communication strategy course is designed to develop leaders by introducing them to the latest modern methods of communication. It will improve the impact you have upon your business and transform your engagement with key internal and external stakeholders.

Throughout the programme there will be a focus on advanced communication strategy, and its importance in achieving organisational goals. The course will provide you with the tools to improve engagement with your various audiences.

Who should attend

This course is designed for Senior Executives, Leaders and Managers who need to better understand how they can contribute towards their organisation’s communications with external and internal stakeholders.  It will also be of particular interest to those with a marketing or public relations focus.

5 days

London | £3600
Dubai | $4400

14 - 18 Sep 20 (London) 23 - 27 Nov 20 (London) 17 - 21 Jan 21 (Dubai)
01 - 05 Mar 21 (London) 24 - 28 May 21 (London) 12 - 16 Jul 21 (London) 12 - 16 Sep 21 (Dubai) 11 - 15 Oct 21 (London) 20 - 24 Dec 21 (London)
RESERVE A SEAT
COURSE PROFILE COMPETENCIES BOOKING
COURSE PROFILE

The communications panorama

  • Understanding corporate communications principles
  • Classifying corporate audiences and stakeholders
  • Corporate media
  • Delivering corporate messages
  • Propaganda, spin and disinformation

Corporate identity

  • Vision, Mission and Values
  • Representing your corporate culture
  • Branding and brands
  • Branded enterprise-wide initiatives 

Communicating with customers 

  • Customers v Intermediaries
  • Segmentation, personas and targeting
  • Marketing communications media
  • Formulating marketing messages
  • Managing product recall 

Communicating with investors, suppliers and the community 

  • Reputation and impression management
  • Managing investor relations
  • Supplier communications
  • Communicating with the community
  • Crisis Communications

Internal communications

  • Enabling employee engagement
  • Top-down v Bottom-up communications
  • Internal project management
  • Improving efficiency using via collaboration software
SKILLS

At the end of the course, delegates will be able to:

  • Communicate effectively with your key stakeholders
  • Define and refine your corporate identity
  • Formulate and deliver key customer communications through a variety of media
  • Communicate effectively in a variety of challenging scenarios
  • Communicate your message effectively inside your own organisation
BOOKING

VAT: Courses held in London are subject to VAT at the current rate

RESERVE A SEAT

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