Open Courses

Introduction

Public Relations (PR) is an essential management responsibility that no organisation can be without. It has its own theories, practices, tools and methods.

In a fast-changing communication world, PR practitioners need to keep up with the new ways of reaching and convincing their audiences if they are to achieve their desired results in a competitive information environment.

This course provides the skills to use PR at the corporate level and to maximise the marketing of products and services. It will equip delegates with the knowledge and approaches to plan effective PR strategies, build campaigns and to use PR in a marketing or a crisis situation.

Who should attend

This practical and interactive course is prepared for Public Relations Professionals who need to broaden their knowledge and add to their existing skills.  This will also be of benefit to Marketing Managers, Marketing Professionals who are required to understand social media and the challenges of managing corporate reputation resilience.