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Business Strategy Construction



Developing and constructing a business strategy is a multifaceted, complex and demanding process. The selection of a successful strategy is essential to securing the ongoing success of an organisation in an ever changing and unpredictable economic environment. Strategies must be flexible, adaptable and need to be continuously monitored and reviewed to ensure sustainability for the future.

This course is designed to equip delegates with an understanding of strategy and its importance in the survival and growth of an organisation. It will also emphasise the necessity of matching the companies’ strategic advantages to the business environment

Who should attend

This stimulating and demanding course is designed for Directors, Managers, Senior decision makers and those who wish to identify and practise the skills necessary for mastering the principles of strategic thinking, planning and implementation.


Building blocks of strategy

  • VMOST and stakeholder analysis
  • Analysing  external threats and opportunities
  • Analysing internal resources, capabilities, and practices
  • Developing strategies and tactics to conduct internal and external analysis

Strategic management

  • Strategy formulation and creating alignment to establish organisational direction
  • Identifying Key Success Factors (KSF) and setting Key Performance Indicators (KPI)
  • Formulating operational and functional strategies

Strategy implementation

  • Developing a strategic leadership team to articulate and communicate the strategy
  • Developing of strategic action plan for implementation
  • Effective approaches to strategic implementation: reactive vs proactive

Monitoring and measuring performance

  • Developing monitoring and review systems for strategic projects and initiatives
  • Measuring operational performance and strategy alignment
  • Informing and reporting on the strategic planning process

Strategic sustainability

  • Implementing the “three pillars of sustainability”
  • Tactics for maintaining a competitive advantage
  • Utilising innovation and creativity for future challenges

At the end of this course, delegates will be able to:

  • Understand the role of strategic planning
  • Develop comprehensive strategies
  • Appreciate how innovation and creativity influences strategy
  • Understand the value and influence of stakeholders
  • Evaluate and select strategic alternatives
  • Set organisational KPIs and KSFs
  • Develop a monitor and review system
  • Understand the “three pillars of sustainability”

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