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Marketing Fundamentals




Whether you’re new to marketing, or looking to enhance your skills and understanding in order to further your career, this programme will be of great value.

It will provide a strong foundation to the key areas of marketing, providing skills and insight which will help to grow the business and improve profitability.  It will also highlight the growing importance of marketing in the modern organisation. 

Who should attend

This enlightening course is designed for all those working in the marketing and customer service functions. It will also be of value to those aspiring to become active in an organisation's marketing role or managers looking to gain a better understanding of the role of the marketing function.


Marketing Principles

  • An introduction to the core principles of marketing
  • Understanding the concept of marketing
  • Differentiating your product
  • The process of market segmentation

Understanding the Market

  • Market dynamics and the effects of supply and demand
  • Identifying buyer behaviour and its impact on decision making
  • Choosing your market research methods

Marketing Planning

  • Performing a market analysis
  • Setting market objectives
  • Creating effective market strategies

At the end of the course delegates will be able to:

  • Understand modern marketing techniques and approaches
  • Identify organisation’s marketing objectives
  • Analyse findings of market research
  • Create and contribute to the overall marketing strategy
  • Understand buyer behaviour
  • Identify the most effective marketing communication for stakeholders and customers
  • Decision Making
  • Marketing
  • Market Research
  • Strategic Planning, Formulation and Design

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