Introduction to Marketing

OM1

Introduction

This course is delivered as Online Training.

In today's competitive market place, the role of marketing is becoming more vital for the success of the overall business and its achievements. This course will provide delegates with essential marketing skills needed to maximise business opportunities. It will enable them to write and implement a marketing plan within the context of the organisation's strategy and culture, helping to grow the business and improve profitability.

Who should attend

This challenging course is designed for all those associated with marketing strategy formulation and personnel with responsibility for marketing and customer service functions. Also for those aspiring to become active in an organisation's marketing role.

Group Nominations - 3 or more delegates attending the same course on the same date will enjoy a discounted rate.
Please contact customersupport@lmcuk.com for more details.

5 days

Online Course | £1925

06 - 10 Sep 20 (Online) 17 - 21 Jan 21 (Online)

RESERVE A SEAT

COURSE PROFILE COMPETENCIES SKILLS / TOOLS BOOKING

Marketing Principles

An introduction to the core principles of marketing
Understanding the concept of marketing
Differentiating your product
The process of market segmentation

Understanding the Market

Market dynamics and the effects of supply and demand
Identifying buyer behaviour and its impact on decision making
Choosing your market research methods

Marketing Planning

Performing a market analysis
Setting market objectives
Creating effective market strategies

Digital Marketing - Modern Media

Paid media and promoting content
Owned media and controlling your brand
Earned media and the importance of SEO

Digital Marketing - Lead Generation

Routes to market and selling your product
Digital marketing hubs and integrating your approach
Modern metrics and measuring effectiveness

At the end of the course delegates will be able to:

Understand modern marketing techniques and approaches
Identifying organisation’s marketing objectives
Analyse findings of market research
Create and contribute to the overall marketing strategy
Understand buyer behaviour
Identify the most effective marketing communication for stakeholders and customers
Understand digital marketing
Understand how to measure digital marketing effectiveness and make necessary improvements
Understand the value of social media