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Introduction

Knowing how to make contact with the decision maker, deal with competitive offerings and understand organisational buying behaviour, are all keys to success when it comes to business to business sales. The development, and effective deployment, of compelling sales strategies and techniques is more important than it has ever been. This course is conducted as a workshop covering the spectrum of tactical and transformational sales techniques. It introduces current sales thinking and best practices.

Who should attend

This programme is designed for sales executives, sales managers, major account sales managers and field executives, as well as all those involved in face-to-face selling in a B2B environment.  It will focus on utilising world-class techniques in account planning, creating and building customer value, and in maintaining profitable business relationships.