Open Courses

Facing the Media Communication Skills and PR

Communication Skills and PR



This challenging course is designed to provide participants with the skills needed for addressing public audiences. A practical approach to individual and team presentations will provide participants with an opportunity to acquire the necessary skills to achieve improved performance and business excellence. The course includes a visit and tour to the BBC (British Broadcasting Corporation) studios in London.

Who should attend

This course will benefit executives, managers, government and local government employees, and all those who may find themselves interacting with the media or have a need to promote their company to its customers, employees, shareholders or the public.

10 days

London | £5750


Presentation skills

    • Organising and preparing a presentation
    • Understanding your audience
    • Voice control and projection
    • Maintaining interest and handling questions 

Working with the media

    • Dealing with journalists and the media in general
    • Conducting Radio and TV interviews 

Effective writing skills

    • The role of Public Relations
    • The aim; clarity, spelling and punctuation
    • Understanding and presenting market research and statistics
    • Writing effective PR releases 

Site visit to BBC and reflections

    • Pre visit input and requirements
    • Visit to the BBC Studios to see the media and journalists at work
    • Post visit analysis and discussion

Speaking publically

    • The skills of speech writing
    • The essence of great speeches
    • Oration techniques of the great speakers
    • Setting the scene for maximum impact

Theories of behavioural and interpersonal relationships

    • Types and uses of communication
    • The need to communicate
    • Barriers to communication

Identifying methods and skills of applying assertiveness and its impact on communication

    • The art of saying “No”
    • Handling conflict
    • Giving and receiving feedback

Using Neuro Linguistic Programming (NLP) tools in communication

    • Creating a rapport
    • Improving personal and interpersonal relationships

Cross-Cultural communication

    • Developing greater sensitivity to cultural differences
    • Avoiding potential cross-cultural pitfalls

At the end of this course delegates will be able to:

  • Organise and prepare meaningful presentations
  • Understand how to work with the media and deal successfully with them
  • Conduct a Radio and TV interview
  • Cope with the pressurised and influential media environment
  • Write effective PR releases
  • Use effective communication skills
  • Apply assertiveness when managing difficult situations and people
  • Employ NLP to enhance communication skills
  • Understand the techniques of effective presentations
  • Develop the art of report writing
  • Understand cross-cultural communication