Effective Marketing Communication

Strategies and Best Practice

MK9

Introduction

All organisations, large or small, public, private or governmental need to communicate with a range of stakeholders. This course will provide participants with knowledge and tools to develop an effective marketing communication strategy. It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication.

Who should attend

This practical course is designed for marketing managers and all those who are involved in the decision-making process of the organisational marketing communication.

5 days

London | £3900
Dubai | $4950

20 - 24 Mar 22 (Dubai) 09 - 13 May 22 (London) 25 - 29 Jul 22 (London)

RESERVE A SEAT

COURSE PROFILE COMPETENCIES BOOKING

Fundamentals of marketing communication

The role of marketing communication
Effectiveness of promotional tools
Communication differences

Marketing communication at work

Understanding how customers process information
Customer decision-making process
Customer perceived risk
Strategy and marketing communication
The impact of technology on marketing communication

Strategies and planning

Integrated marketing communication
Developing marketing communication plan
Objectives and positioning
The strategic role of branding
Financial resources
Evaluating marketing communication

Advertising and strategy

Advertising messages and creative approaches
On-line and interactive media
Traditional media

Marketing communication for a specific audience

Key variables effective international marketing communication
B2B communication
Internal marketing communication

At the end of the course, delegates will be able to:

Identify different marketing communications
Develop marketing communication plan
Align the plan with customer needs and organisation strategy
Identify customer decision making process
Implement most effective marketing communication
Use creativity and innovation in different models of advertising


20-24 Mar 22	Dubai	$4950
09-13 May 22	London	£3900
25-29 Jul 22	London	£3900
18-22 Sep 22	Dubai	$4950
24-28 Oct 22	London	£3900

VAT: Courses held in London are subject to VAT at the current rate

RESERVE A SEAT

Upcoming Courses

Finance for Non-Financial Managers
07-11 Feb 22 (London)
Course family: Finance and Accounting
Strategic Decision Making
07-11 Feb 22 (London)
Course family: Leadership and Strategy
Decision Making and Problem Solving for Leaders
07-11 Feb 22 (London)
Course family: Leadership and Strategy

Open Courses