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Interpersonal Effectiveness and Collaborative Employee Relations
25-29 Jan 21 (London)
Course family: Interpersonal Skills -
Talent Management and Succession Planning
25-29 Jan 21 (London)
Course family: Human Resources Management -
Strategic Financial Management
25-29 Jan 21 (London)
Course family: Finance and Accounting
Effective Marketing Communication
Strategies and Best Practice
Introduction
All organisations, large or small, public, private or governmental need to communicate with a range of stakeholders. This course will provide participants with knowledge and tools to develop an effective marketing communication strategy. It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication.
Who should attend
This practical course is designed for marketing managers and all those who are involved in the decision-making process of the organisational marketing communication.
5 days
London | £3600
Dubai | $4400
Fundamentals of marketing cCommunication
- The role of marketing communication
- Effectiveness of promotional tools
- Communication differences
Marketing communication at work
- Understanding how customers process information
- Customer decision-making process
- Customer perceived risk
- Strategy and marketing communication
- The impact of technology on marketing communication
Strategies and planning
- Integrated marketing communication
- Developing marketing communication plan
- Objectives and positioning
- The strategic role of branding
- Financial resources
- Evaluating marketing communication
Advertising and strategy
- Advertising messages and creative approaches
- On-line and interactive media
- Traditional media
Marketing communication for a specific audience
- Key variables effective international marketing communication
- B2B communication
- Internal marketing communication
At the end of the course, delegates will be able to:
- Identify different marketing communications
- Develop marketing communication plan
- Align the plan with customer needs and organisation strategy
- Identify customer decision making process
- Implement most effective marketing communication
- Use creativity and innovation in different models of advertising
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