This course will look at the principles and practice of public relations communications and will provide delegates with a wide range of skills and approaches to dramatically improve their knowledge and effectiveness in the workplace.
The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. It will focus on arming delegates with practical solutions to the challenges of communicating through social media, which can be an easily affordable and effective way to advertise and communicate with mass audiences.
Who should attend?
This intensive and practical course is prepared for public relations professionals and managers who need to have an overview of modern practice, to broaden their knowledge and add to their existing skills. This will also be of benefit to marketing managers and marketing professionals who are required to understand social media and the challenges of current-day public relations.