Open Courses

Introduction

The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. It will equip delegates with the key skills and tools required to develop and implement a strategic approach to public relations, both internally and externally. Participants will look at practical ways in which a PR strategy can be created and will see how public relations should become an integral part of corporate strategy, to effectively manage an organisation’s reputation. This course will also explore communicating strategy and making decisions in uncertainty while ensuring that delegates can evaluate and measure the effectiveness of campaigns.

Who should attend

This highly practical and interactive course is designed for senior managers of public relations departments seeking to gain an understanding of how to think more strategically and aiming to create high impact public relations strategies and marketing managers, marketing professionals and all those involved in the decision-making process of organisational marketing communications and media.