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Visionary Leadership and Strategic Thinking
09-13 Dec 18 (Dubai)
Course family: Leadership -
Commercial Strategic Planning, Policies and Procedures
09-13 Dec 18 (Dubai)
Course family: Leadership -
Business Strategy Construction
09-13 Dec 18 (Dubai)
Course family: Leadership
Creating High Impact Public Relations Strategies
PS18
Introduction
The course will have a strong focus on the challenges faced by marketing and PR professionals in the rapidly-changing landscape of the digital age. It will equip delegates with the key skills and tools required to develop and implement a strategic approach to public relations, both internally and externally. Participants will look at practical ways in which a PR strategy can be created and will see how public relations should become an integral part of corporate strategy, to effectively manage an organisation’s reputation. This course will also explore communicating strategy and making decisions in uncertainty while ensuring that delegates can evaluate and measure the effectiveness of campaigns.
Who should attend
This highly practical and interactive course is designed for senior managers of public relations departments seeking to gain an understanding of how to think more strategically and aiming to create high impact public relations strategies and marketing managers, marketing professionals and all those involved in the decision-making process of organisational marketing communications and media.
5 days
London | £3600
Dubai | $4400
COURSE PROFILE
Preparing a Dynamic PR Strategy
- Establishing your key message - Identifying aims and objectives
- Balancing internal and external public relations
- Budgeting for your campaign and delivering value for money
- How to get your board of directors and senior management involved
Social Media and Online Public Relations
- Creating social media objectives
- Advantages and disadvantages of using social media campaigns, challenges and opportunities
- Building a coordinated online campaign
- Future trends in social media
Making Decisions In Uncertainty
- Is it possible to plan for a crisis?
- Evaluating risk, now and for the future
- Balancing risk with creativity
- The skill of making decisions under duress
- The immediate impact of social media
- Reputation management – Making positive press from bad news
Internal Communications
- The importance of effective internal communications for a PR campaign
- Types of Internal Communication
- Communication of change
Evaluating the Effectiveness of a PR campaign
- Monitoring and analysing the performance of your campaign
- Target group awareness and changes in public opinion
- The future of PR evaluation – big data and the internet of things
- Presenting your results – Preparing and presenting
SKILLS
At the end of the course delegates will be able to:
- Develop PR strategy plans
- Communicate your strategy to senior management
- Build an online media campaign
- Create social media objectives
- Understand the impact of social media
- Communicate change internally
- Effectively present your PR campaign
- Effectively evaluate the results of your PR campaign
COMPETENCIES
- Communication
- Creativity
- Crisis Management
- Evaluating PR Campaigns
- Internal Communication
- Public Relations
- PR Strategy
COURSE REVIEWS
Tareq Al-Kanderi
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KAFCO, Kuwait
“I really enjoyed my time at LMC over the past week. It was a really good opportunity for me to attend a fast track course delivered by a group of very much qualified trainers.”
Saeed Al-Eida
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Aspire Academy, Qatar
“Everyone at LMC done their best to make us feel happy. The reception is very friendly and helpful. I wish them all the best.”
Fajer Al-Bannay
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KOC, Kuwait
“Thank you LMC for the excellent course. I would never change LMC as my training provider, hope to see you all next year!”
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