Open Courses

Business Planning and Growth Strategies

Formulating, implementing and monitoring a strategic growth plan



Tomorrow's leading companies will succeed not by battling competitors but by creating new uncontested market space. This course is designed to provide delegates with the tools and techniques necessary to effectively formulate, implement and monitor a strategic growth plan. It will examine reasons for profitability and restrictions that occur in industries, as they compete within their established marketplaces for market share.

Who should attend

This practical course is designed for senior managers, executives and directors who are actively involved in business planning. It is also aimed at those who are interested in exploring new marketing strategies and approaches.


The Formal Structured Business Planning Process

  • Assessing advantages of the formal planning system
  • Engaging in an interactive strategy development workshop and presentation

Planning Staff Roles

  • Understanding the role and benefits of strategic programmers
  • Utilising strategy finders

Continuous Business Improvements

  • Scenario planning
  • Prioritising strategies permeating the enterprise

Strategic Direction and Guiding Priorities

  • Organic growth
  • Considering diversification opportunities
  • Developing strategies for integration and specialisation
  • Determining future profitability
  • Forecasting tools and techniques

The Rising Imperative of Creating New Market Space

  • Expanding existing industry boundaries
  • Assessing profit opportunities of new markets

Formulating and Executing New Market Strategies

  • Maximising opportunities in a new market



At the end of the course delegates will be able to:

  • Develop comprehensive strategies
  • Plan for uncertainty
  • Develop and write a business plan
  • Identify and value opportunities
  • Create business forecasts
  • Design a planning structure
  • Effectively assess profitability
  • Create innovative pricing models
  • Human Resource Strategy
  • Marketing Strategy
  • Strategic Planning, Formulation and Design

VAT: Courses held in London are subject to VAT at the current rate