Open Courses

An Introduction to the World of Media and PR

MPR2

Introduction

This exciting and intensive course is intended as an introduction to the world of the Media and PR and will equip participants with knowledge of how it operates, what it expects, the skills it uses and how to deal with them. Among other things, participants will be actively involved in individual and team presentations, will present a recognised speech to the group and compare their performance with the original on tape. 

Who should attend

This course will benefit executives, managers, government and local government employees, and similar positions who may find themselves interacting with the media or have a need to promote their company to its customers, employees, shareholders or the public.

5 days

London | £3600
Dubai | $4400

COURSE PROFILE

Presentation Skills

  • Organising and preparing a presentation
  • Understanding your audience
  • Voice control and projection
  • Maintaining interest
  • Handling questions
  • Understanding body language

Working with the Media

  • Dealing with the Media in general
  • Dealing specifically with journalists
  • Conducting a Radio Interview
  • Conducting a TV Interview

Effective Writing Skills

  • The role of Public Relations
  • The aim: clarity, spelling, punctuation
  • Understanding and presenting market research
  • Understanding and presenting statistics
  • Writing effective PR releases

Speaking Publically

  • The skills of speech writing
  • The essence of great speeches
  • Oration techniques of the great speakers
  • Setting the scene for maximum impact
SKILLS

At the end of this course delegates will be able to: 

  • Organise and prepare meaningful presentations
  • Understand how to work with the media and deal with them successfully
  • Conduct a Radio and TV interview
  • Cope with the pressurised and influential media environment
  • Write effective PR releases
COMPETENCIES
  • Communication
  • Media Literacy
  • Presentation Skills
  • Public Relations
  • Public Speaking
BOOKING

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