Digital tools and trends are becoming key factor in the modern business environment and Digital Strategy has become a critical factor in growing and sustaining organisations.

As we enter a period of unprecedented change, it is essential to adopt well-constructed digital strategies that change in the way we communicate, develop content and manage brand recognition and reputation.

This course has been designed to guide delegates through the process of identifying, articulating and executing digital opportunities that increase organisation’s competitive advantage, while sharing best practices and practical tips to support digital enterprises.

It will provide skills and knowledge to enhance operations through digitisation and enable stronger customer engagement.

An organisation’s people have a key role to play in an effective cyber-security strategy, with many of the most basic attacks being avoidable by raising staff awareness on cyber risk.

Developing an effective cybersecurity culture depends on raising the levels of awareness and understanding of cyber risk and embedding ‘security-aware’ values and behaviours across your organisation. 

This course is designed to equip delegates with an understanding of cyber threats within their organisation and to make them think carefully about their actions both during and outside working hours.  It will also provide them with approaches to address incidents and how to prepare business continuity plans, should an event arise.

Effective Public Relations is one of the founding disciplines of the modern organisation: without it, organisations and their leaders can flounder and fail; and the damage can be notorious and wide-ranging.

This course has been designed to enable team leaders and middle managers to deepen their theoretical understanding, strengthen existing practical skills and take a step-up in their approach and ability in effective PR.

Delegates will develop the skills and knowledge necessary to develop PR strategies and tactics, apply creative thinking to PR solutions and manage stakeholder relationships effectively.

Public Relations (PR) is an essential management responsibility that no organisation can be without. It has its own theories, practices, tools and methods.

In a fast-changing communication world, PR practitioners need to keep up with the new ways of reaching and convincing their audiences if they are to achieve their desired results in a competitive information environment.

This course provides the skills to use PR at the corporate level and to maximise the marketing of products and services. It will equip delegates with the knowledge and approaches to plan effective PR strategies, build campaigns and to use PR in a marketing or a crisis situation.

This engaging practical programme is designed to provide participants with the tools and skills to plan and deliver high quality events. Delegates will also understand the practicalities and challenges of delivering high-impact events.

This course will consist of practical skills based sessions which will empower delegates to present to the media with confidence and presence.  This course will enhance the key attributes required when delivering the organisation’s message in a confident and engaging manner while inspiring trust. Our dynamic and interactive approach will allow delegates to experience the challenges of facing journalists and TV interviews in a demanding and realistic environment, showing how to retain control and clarity while facing questions under pressure.

Communications is a strategic management discipline. For an organisation to represent itself at its best, strategic communication is essential.

This course has been designed to provide delegates with a deep understanding of strategic communications in a modern workplace, to enable them to introduce and develop strategic approaches for their own organisation, and gives them to tools to implement strategic communications programmes.

Delegates will learn the theoretical principles, necessary skills and tools required for this vital and rigorous management discipline, understand how to plan for a crisis and how to evaluate the success of a strategy.