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BOOK REVIEWS

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

''In order to achieve big, you must think big''. Big Think Strategy, as promoted by Bernd Schmitt, may seem obvious, but, as the author points out, the vast majority of businesses are unable to accommodate... Read more

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Strategy / Book Reviews

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Robert S. Kaplan, David P. Norton
Implementing new business strategies for successful competitive advantage in today's market involves a deep understanding of a number of intangible assets such as customers, information and relationships.... read more

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renee Mauborgne
Managers often define strategies to drive up quality, improve margins or for the business to become a market leader. However, while these are indeed proven initiatives, their effectiveness will always... read more

Change Management Masterclass: A step-by-step guide to Successful Change Management

Mike Green
Change it seems, is the only constant. As such, the way in which organisations respond, embrace and manage change distinguishes a successful company from a failing company. Organisations must choose the... read more

Executing Your Strategy

Mark Morgan, Raymond E. Levitt, William Malek
Failure to execute a strategy correctly is said to be the reason why so many potentially effective strategies never get implemented, but explaining these failures, or rather the causative factors, is a... read more
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