leaders in management development

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Brand Asset Valuator (BAV)

A database of consumer perceptions to various well known brands. The database, developed by Young and Rubicam from a worldwide market research project, calculates the potential for growth and the current power of each brand by examining four determining factors: Differentiation, Relevance, Esteem, and Knowledge. The information can be used to conduct SWOT analyses in the process of brand development.

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