Knowledge Resource Centre

Strategic Planning

The organisational "blueprint" or strategy for implementation of the objectives and mission of the company. This should include a strategy on how to remain competitive and profitable. Strategic planning should also take into account changes in the external environment and reflect the highest priorities of the organisation. Strategic planning also evaluates the strengths and weaknesses of the organisation and identifies its core competencies. Furthermore, the process explores promising new strategies and evaluates the possible needed investment and outcome of a new strategy.