Managing Partnerships & Strategic Alliances (AP24)

objectives

Alliances and partnerships play an ever-increasing role in international business. However, such relationships can be damaged by inherent risks and difficulties. The programme aims to provide the techniques and methods to analyse what makes a process successful.

who should attend

This programme is designed for senior line managers, staff executives, division managers, relationship directors and those who are directly involved in the key decisions surrounding strategic alliance projects.

programme profile

• Creating and increasing value
  • The issues for management attention
  • The methods to create value
  • Established alliances compared to new alliances
• Partnerships and their suitability
  • Assessing the fit of both companies
  • Relationship of organisational skills
  • Match of companies directions
• Strategic fit
  • Market direction analysis
  • Acquisition versus partnership
• Partnership opportunities
  • Ensuring that your company is a potential partner
  • Creating knowledge of likely partners
• Building the foundations of an alliance
  • Structure for management and conflict resolution
  • Establishing formal and informal links
• Creating the management processes
  • Agreeing paths for negotiations
  • Preparation of staff
• How to handle differences
  • The causes of differences
  • Eliminating or reducing differences
• Developing inter-cultural understanding
  • Understanding cultural mismatches
• The importance of trust
  • Building trust
  • Behavioural discipline
  • Communications to continue trust development
• Ongoing management activity
  • Rehearsing the efforts to gain the benefits
  • Reworking as the alliance or partnership develops

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