Competitive Strategies in Retail Banking & Financial Services (ST12)

objectives

This programme presents practical concepts and techniques needed to enable participants to formulate, influence and implement suitable strategies for their business. The course builds upon the approaches to strategic thinking and execution as practiced in consistently successful organisations.

It also introduces current marketing thinking and best practices. It helps in understanding, creating, communicating and delivering value.

who should attend

This unique programme is structured for executives, directors and managers who want to utilise world-class techniques in building customer value and maintaining profitable businesses. It is also suitable for individuals who want to improve their knowledge and understanding of strategic concepts and practices.

programme profile

• The Buying Process
  • Consumer, Industrial, Implications
• Assessing the Business Environment
  • External, Customer and Competitive Factors
• Analysing the Business Situation
  • Key business objectives
  • Examining alternative strategies
  • Risk Management Value Proposition
• Improving the Customer Value Proposition
  • Reviewing company assumptions
  • Identifying opportunities
  • Segmentation – Targeting – Positioning
• Making the most of your customers
• Bankcards
  • Products
  • Sales channels and card marketing
• Branch Banking
  • Cycles of change
  • Return on investment on branches
• Customer Relations Management (CRM)
• Energising the organisation

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