Business Strategic Management (SM4)

objectives

The programme is designed to equip delegates with an understanding of strategic issues and their importance in the survival and growth of an organisation. It will also emphasise the importance of matching companies’ strategic advantages to the business environment.

who should attend

This stimulating and demanding programme is designed for directors, managers, team leaders, strategic analysts, decision makers and those who wish to identify and practise the skills necessary for mastering the principles of strategic thinking, planning and implementation.

programme profile

• What is strategic management?
  • Benefits of strategic management
• Situation Analysis
  • External and internal Analysis
  • Establishing organisation direction 
• Identifying key objective
  • Types of objectives
• Strategy formulation
  • Formulating business strategies
  • Formulating functional strategies
• Strategy implementation
  • Types of strategy implementation
• Leadership and change management
  • Change agents
  • Team building
  • Internal communication
  • Negotiation
  • Action planning
• Overcoming resistance to change
  
• Strategic Control
  • Performance monitoring and review

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