Business Planning & Growth Strategies for World-Class Leaders (PL31)

objectives

Tomorrow’s leading companies will succeed not by battling competitors but by creating new uncontested market space.

This programme is designed to provide participants with the tools and techniques necessary to effectively formulate, implement and monitor a strategic growth plan.

It will also examine the reasons for profitability restrictions that are occurring in established industries, as they compete within their existing marketplaces.

who should attend

This practical programme is designed for Senior Managers, Executives, Directors and those who are actively involved in business planning. It is also aimed at future candidates interested in exploring new market strategies.

programme profile

• The formal structured business planning process
  • Advantages of the formal planning system
  • Strategy development workshop and presentation
• Planning staff roles – strategic programmers – strategy finders
• Continuous business improvements
• Scenario planning; permeating the enterprise
• Strategic direction and guiding priorities
  • Organic growth, diversification
  • Integration and specialisation
• The perils of growth
  • Profitability – from which parts
• The rising imperative of creating new market space
  • Expanding existing industry boundaries
  • Profit opportunities of new markets
• Practical frameworks for capturing new markets
• New industries of recent times
  • Business launches analysis of many companies
  • Leading edge companies – with declining performance
  • Value innovation: the cornerstone
• Formulating and executing new market strategies
  • How to maximise new market opportunities
• Reaching beyond existing demand
  • Getting the strategic sequence right
  • Uncovering the blocks to buyer utility
  • Innovations in pricing models

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