In today's competitive market place, the role of marketing is becoming more vital for the success of the overall business and its achievements. This course will provide participants with essential marketing skills needed to maximise business opportunities. It will enable them to write and implement a marketing plan within the context of the organisation's strategy and culture, helping to grow the business and improve profitability.

WHO SHOULD ATTEND

This challenging course is designed for all those associated with strategy formulation and personnel with responsibility for marketing and customer service functions. Also for those aspiring to become active in an organisation's marketing role.

COURSE PROFILE

Marketing
    •    The Marketing Concept and Philosophy
    •    The evolution of marketing
    •    Role and structure of marketing function
    •    Types of Markets
    •    Types of Products
    •    Market segmentation
Marketing planning, research and information
    •    Marketing Mix
    •    Analysis and using marketing research for decision making process
    •    Qualitative and quantitative research methodologies
    •    Evaluate the outcomes and quality of a research project
Marketing communications
    •    Role of marketing communications
    •    Effective marketing communication with customers and stakeholders
    •    Types of media
    •    Media planning
    •    Integrated marketing communications
Marketing Management
    •    Manage and motivate a team to delivers results
    •    Relationship marketing
    •    Social and Digital marketing planning
    •    Marketing audit considering internal and external factors
Marketing in Action
    •    The Marketing plan
    •    Identify marketing objectives and plans
    •    Set a marketing strategy to meet the objectives
    •    Identify steps to implementing the strategy
    •    Evaluate the effectiveness of marketing plans and activities

SKILLS ATTAINED

At the end of the course delegates will be able to:

• Perform situation analyse
• Identify organisation’s marketing objectives
• Collect marketing research
• Analyse findings of market research
• Identify the most effective marketing communication for stakeholders and customers
• Make recommendations to the board
• Effectively manage a project