Irene Foxley

All organisations, large or small, public, private or government need to communicate with a range of stakeholders and different Media. This programme will provide participants with knowledge and tools to develop effective marketing communications and understand how Media and PR operate. It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication. During the course participants will be actively involved in individual and team presentations; will present a recognised speech to the group and compare their performance with the original on tape. The course also includes a visit and tour to the BBC (British Broadcasting Corporation) studios in London.

WHO SHOULD ATTEND

This practical programme is designed for marketing manages, marketing professionals and all those who are involved in decision making process of the organisational marketing communications, Media and PR.

COURSE PROFILE

• Presentation skills

-          Organising and preparing a presentation

-          Understanding your audience

-          Voice control and projection

-          Maintaining interest and handling questions

• Working with the media

-          Dealing with journalists and the media in general

-          Conducting Radio and TV Interviews

• Effective writing skills

-          The role of Public Relations

-          The aim: clarity, spelling, punctuation

-          Understanding and presenting market research and statistics

-          Writing effective PR releases

• Site Visit to BBC and reflections

-          Pre visit input and requirements

-          Visit to the BBC Studios to see Media and journalists at their work

-          Post visit analysis and discussion

• Speaking publically

-          The skills of speech writing

-          The essence of great speeches

-          Oration techniques of the great speakers

-          Setting the scene for maximum impact

• Theories of behavioural and interpersonal relationships

-          Types and uses of communication

-          The need to communicate

-          Barriers to communication

• Identifying methods and skills of applying assertiveness and its impact on communication

-          The art of saying “No”

-          Handling conflict

-          Giving and receiving feedback

• Using Neuro Linguistic Programming (NLP) tools in communication

-          Creating a rapport

-          Improving personal and interpersonal relationships

• Cross-Cultural communication

-          Developing greater sensitivity to cultural differences

-          Avoiding potential cross-cultural pitfalls

SKILLS ATTAINED

At the end of this course delegates will be able to:

• Organise and prepare meaningful presentations
• Understand how to work with the media and deal with them successfully
• Conduct a Radio and TV interview
• Cope with the pressurised and influential media environment
• Write effective PR releases
• Use effective communication skills
• Apply assertiveness when managing difficult situations and people
• Employ NLP to enhance communication skills
• Understand the techniques of effective presentations
• Develop the art of report writing
• Write effective PR releases