Michael Bendry

Corporate social responsibility (CSR) incorporates a spectrum of financial, social and environmental criteria organisations must consider in their managerial decision-making process. This course provides a cross-sectional view of CSR as both an emerging corporate priority and a development opportunity. It highlights the burgeoning and complex demands of CSR and encourages delegates to build corporate strategies that create positive social change, increased financial returns and business value.

WHO SHOULD ATTEND

This challenging course is designed for senior managers and executives who direct corporate social responsibility initiatives or contribute to an organisation's public affairs, philanthropy, environmental or community affairs decisions. It will also benefit managers and decision-makers with profit and loss responsibilities whose duties include CSR related activities.

COURSE PROFILE

Engaging in corporate social responsibility.  Assessing the business case for CSR - Emerging guidelines: EFQM framework and UN Global Compact - Approaches to social responsibility - Driving CSR throughout the organisation

Implementing corporate management strategies. Assessing your sphere of influence and current CSR profile - Stakeholder engagement: identifying the issues and pressure points - Developing powerful responsibility strategies - Aligning strategies with organisational goals

Measuring and communicating your CSR performance. Best practice in CSR reporting and communication - Writing an effective CSR report - Assessments, auditing and assurance

Moving beyond responsibility into value. Overcoming internal barriers - Enhancing risk management - Leading an organisation to increased economic performance

SKILLS ATTAINED

At the end of the course delegates will be able to:

Understand and develop CSR strategies
Conduct assessments for responsibility assurance
Align company vision with strategy
Develop and sustain competitive advantage
Eliminate barriers for effective communication
Manage key stakeholders
Write responsibility reports

RELATED COURSES

• Sustainable Business Development SB27
• Management Masterclass M59