Darren Sparkes

Tomorrow's leading companies will succeed not by battling competitors but by creating new uncontested market space. This course is designed to provide participants with the tools and techniques necessary to effectively formulate, implement and monitor a strategic growth plan. It will examine reasons for profitability restrictions that occur in industries, as they compete within their established marketplaces for market share.

WHO SHOULD ATTEND

This practical course is designed for senior managers, executives and directors who are actively involved in business planning. It is also aimed at those who are interested in exploring new marketing strategies and approaches.

COURSE PROFILE

• The formal structured business planning process

-          Assessing advantages of the formal planning system

-          Engaging in an interactive strategy development workshop and presentation

•  Planning staff roles

-          Understanding the role and benefits of strategic programmers

-          Utilising strategy finders

• Continuous business improvements
• Scenario planning

-          Prioritising strategies permeating the enterprise

• Strategic direction and guiding priorities

-          Organic growth

-          Considering diversification opportunities

-          Developing strategies for integration and specialisation

• The perils of growth

-          Determining future profitability

• The rising imperative of creating new market space

-          Expanding existing industry boundaries

-          Assessing profit opportunities of new markets

• Practical frameworks for capturing new markets
• New industries of recent times

-          Analysing business launches of leading companies

-          Leading edge companies with declining performance

-          Value innovation as a cornerstone of business

•  Formulating and executing new market strategies

-          Maximising opportunities in a new market

•  Reaching beyond existing demand

-          Getting the strategic sequence right

-          Uncovering the blocks to buyer utility

-     Being innovative in pricing models

SKILLS ATTAINED

At the end of the course delegates will be able to:

• Develop comprehensive strategies
• Plan for uncertainty
• Develop and write a business plan
• Identify and value opportunities
• Create business forecasts
• Design a planning structure
• Effectively assess profitability
• Create innovative pricing models