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Business Planning and Growth Strategies for World-Class Leaders

Martin Williams

Tomorrow's leading companies will succeed not by battling competitors but by creating new uncontested market space. This course is designed to provide participants with the tools and techniques necessary to effectively formulate, implement and monitor a strategic growth plan. It will examine the reasons for profitability restrictions that are occurring in established industries, as they compete within their established marketplaces for market share.

WHO SHOULD ATTEND

This practical course is designed for senior managers, executives and directors who are actively involved in business planning. It is also aimed at those who are interested in exploring new marketing strategies.

COURSE PROFILE

The formal structured business planning process. Assessing advantages of the formal planning system - Engaging in an interactive strategy development workshop and presentation

Planning staff roles. Understanding the role and benefits of strategic programmers - Utilising strategy finders

Continuous business improvements

Scenario planning. Prioritising strategies permeating the enterprise

Strategic direction and guiding priorities. Organic growth - Considering diversification opportunities - Developing strategies for integration and specialisation

The perils of growth. Determining future profitability

The rising imperative of creating new market space. Expanding existing industry boundaries - Assessing profit opportunities of new markets

Practical frameworks for capturing new markets

New industries of recent times. Analysing business launches of leading companies - Leading edge companies with declining performance - Value innovation as a cornerstone of business

Formulating and executing new market strategies. Maximising opportunities in a new market

Reaching beyond existing demand. Getting the strategic sequence right - Uncovering the blocks to buyer utility - Being innovative in pricing models

SKILLS ATTAINED

At the end of the course delegates will be able to:

Develop comprehensive strategies
Implement scenario planning
Write a business plan
Asses company’s opportunities
Create business forecasts
Design a planning structure
Refine leadership skills
Effectively utlise innovation skills
Assess profitability

NEXT STEPS

COURSE REF: PL31
Business Planning and Growth Strategies for World-Class Leaders

TESTIMONIALS

"'I found the course to be well designed, giving a wonderful insight into practical management solutions and decision making skills, co-ordinated in a way that applied to every individual in the group.'"
Takero Kagao
Managing Director Interlinks, Japan