Organizational Change for Corporate Sustainability: A Guide for Leaders and Change Agents of the Future

Dexter Colboyd Dunphy, Andrew Griffiths, Suzanne Benn

In this inspiring account, Dunphy, Griffiths and Benn begin to answer the pertinent question of how corporations can become truly sustainable. The three academics comprise a wealth of experience and insight to organisational change, corporate social responsibility (CSR) and sustainability.

In effect, this book is a call to arms, challenging organisations to "touch the world lightly", transform their economic culture and make a real contribution to a sustainable world. Internet based communication means that there is increasingly 'nowhere to hide' and organisations must build a positive corporate community reputation in order to survive.

The process to achieve corporate sustainability, the authors suggest, is via either incremental or transformative change, depending on the size of the corporate ecological and social footprint. With in-depth case studies, critical vignettes, boxed features, and useful chapter summaries, Organizational Change for Corporate Sustainability is more than just a practical introduction. It clearly presents a fully integrated plan of action. The authors suggest ten steps for a successful transformational change:
 

• Know where you are now
• Develop the vision - the dream organisation
• Identify the gap
• Assess the readiness for change
• Set the scene for action
• Secure basic compliance
• Move beyond compliance
• Establish the performance criteria
• Launch and manage the transformational change program
• Maintain the rage

This book will be invaluable to leaders, managers and policy makers as a practical guide for bringing about sustainability in a systematic way. It is a clarion call to change agents to aim for triple bottom line results.